The human side of digital transformation.

Digital transformation doesn’t happen in the plan.

I’m interested in what happens next: when real people have to make sense of change, make decisions and find a way forward.

That’s the part I’ve spent more than twenty years exploring.

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Start where it makes sense for you.

Cover of The Vonk Playbook

The Vonk Playbook

Five unwritten rules learned over twenty years in digital transformation. Real stories, practical tools and a Monday Morning Action for every rule, so you can put what you read straight to work in your own transformation. Includes access to the digital toolkit Discover the Playbook
VONK

The VONK Playbook Workshop

A one-day, in-company experience where teams explore the human side of digital transformation together. Explore the workshop
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Speaking & Panels

The human side of digital transformation in the age of AI. Keynotes and panels about what happens when AI, technology and transformation meet the people who have to make sense of them, work with them and shape what happens next. Explore Speaking & Panels
Arlette Vonk in a white blouse, warm smile, light backdrop

Twenty years in, it’s time to pass something on.

I learned most of what I know about digital transformation by doing the work. Getting things wrong. Asking questions. Paying attention. And slowly learning from experience.

Now I find myself thinking more and more about the people coming after me.

I want to leave something behind that helps them move forward. Not by giving them my answers, but by helping them find their own, participate in the conversations that shape transformation and learn more from their own experience.

That’s what drives the work I’m building now.

More about me

And maybe that starts with you.

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