The Vonk Playbook

The human side of digital adoption.

Five unwritten rules. 20+ years in the making. For the people who have to make the rollout actually work.

Go Live is just an event, adoption has no end date.

A playbook to work, not just to read. About an hour to read the stories. The exercises take the time you spend on them.

Buy the Playbook

What's inside

Five chapters. Each one a story, a principle, and the tools I use in the field.

  1. 1

    Know Your Audience

    Every project team says they know the audience. Most know about the audience. Different thing. How I find the gap between "the training works" and "the people are using it."

  2. 2

    Use Common Sense

    Red, amber, green. Three colors. Still ignored. The fourth color I add when the frame itself is lying, and how to question the assumptions everyone already agreed to.

  3. 3

    Listen to the Loudest Critic

    The person slowing down the rollout is usually the person who understands it best. They are loud because they care. How I turn them from obstacle to expert reviewer.

  4. 4

    Own Your Mistakes

    The 15-Minute Rule. The meeting where you realize your plan was built for the wrong company. The choice is defend or own. Own it fast, before rationalizing starts.

  5. 5

    Make Others Shine

    The best rollout I ever ran, nobody remembers I ran. The Spotlight Handoff is about stepping back on purpose, at the moment stepping forward would be easiest.

What readers are saying

Real and usable. It doesn't feel theoretical. I can take it into my next meeting and apply immediately.

Vanie Lazarus, South Africa

It also shows potentially hidden reasons of the resistance or why the system is not working in line with initial expectations.

Liliya Yakush, EWOB

Who this is for

I wrote this for change managers, adoption leads, trainers, consultants, and anyone who has ever looked at a project plan and thought: we are building this for humans. Why is nobody talking to them?

You are three rollouts deep and tired of saying the same thing to the same people. Your team keeps "going live" and the floor keeps limping, and nobody is listening to you.

Or you are leading the change while juggling everything else. The training is delivered, the systems are configured, but somehow the people are not using what you built.

Or you are the lone translator on a project. You see what is wrong, but you cannot make the case in a way leadership hears.

Or your team is exhausted. Half of them are doing invisible work, holding the project together while staying invisible. You want to bring in someone who gets both sides.

If any of those is you, this is for you.

And who this is not for

If you are looking for a certification framework, a maturity model, or a 200-page methodology with swim lanes and governance structures, this is not it.

If you believe adoption is solved by sending a reminder email and adding another training session, we are going to disagree on most pages.

If you think the technology is the hard part, I have 20 years of stories that say otherwise.

A note for leaders

These rules were built inside digital transformation. That is the work I have done for twenty years, and that is the surface the book lives on.

Readers tell me the rules travel. To boardrooms. To restructures. To the quieter rooms where a leader has to land a hard decision with the people who will feel it.

I do not sell that version. I sell the one I lived. Take it where you need it.

A note on regional pricing

For many readers, EUR 79 is a fair price. For others, it is not.

If EUR 79 is steep where you live, the checkout adjusts for you. Gumroad reads your country and shows a lower price automatically. There is no code to enter.

I want this to land where it is needed. If the price still does not work for you, write to me.

The playbook

EUR 79. Digital playbook (PDF). Pay once, keep forever.

About an hour to read the stories. The exercises take the time you spend on them.

The Playbook is live. You download it the moment you check out, then put a rule to work this week.

Buy the Playbook

Checkout runs on Gumroad and works in US dollars, so your total may show in dollars. EU and UK buyers have local VAT added, and your bank may add a small currency fee. The amount is the same: EUR 79 plus any local tax.

Trust is the only workaround that never fails.