The first story

From The Vonk Playbook.

The introduction and the Dutch Telco story, exactly as they appear in the book. The tools begin where this preview ends.

The Vonk Playbook: five unwritten rules for the people side of digital change
Introduction, first page: how I started on the other side of the fence
Introduction, second page: the five rules, listed
Introduction, third page: how to use this book
Contents: five chapters, ten tools, and the bonus Monday Morning System
Anchors and Reflexes: the shape of the five rules, on one page
Chapter 1 divider: Know Your Audience, Dutch Telco, 2007
The story: the Dutch Telco, 2007, and the question I asked on day one
The story continued: what I did differently
The principle behind Rule 1: Know Your Audience

The story continues with the tools.

All five rules, all ten tools, 92 pages. Paperback and Kindle, on Amazon.

About the Playbook