The Vonk Playbook
The human side of digital adoption.
Go Live is just an event, adoption has no end date.
What's inside
Five chapters. Each one a story, a principle, and the tools I use in the field.
- 1
Know Your Audience
Every project team says they know the audience. Most know about the audience. Different thing. How I find the gap between "the training works" and "the people are using it."
- 2
Use Common Sense
Red, amber, green. Three colors. Still ignored. The fourth color I add when the frame itself is lying, and how to question the assumptions everyone already agreed to.
- 3
Listen to the Loudest Critic
The person slowing down the rollout is usually the person who understands it best. They are loud because they care. How I turn them from obstacle to expert reviewer.
- 4
Own Your Mistakes
The 15-Minute Rule. The meeting where you realize your plan was built for the wrong company. The choice is defend or own. Own it fast, before rationalizing starts.
- 5
Make Others Shine
The best rollout I ever ran, nobody remembers I ran. The Spotlight Handoff is about stepping back on purpose, at the moment stepping forward would be easiest.
Who this is for
I wrote this for the people who own digital adoption on the floor, not just on the roadmap. The ones who went live, and then watched the real work begin.
You know the signs. The old spreadsheet that quietly came back as everyone's backup plan. The one person on the floor whose opinion carries weight has gone silent, and the silence reads worse than complaints would.
Your day starts with the ticket queue and disappears into reassuring people one by one, in the hallway, on Teams. The work you were brought in to do keeps sliding to tomorrow. Before every steering meeting, you rehearse the answer to the same question: why is this still not landing?
You have tried reading more books. You have tried asking ChatGPT. You have tried the LinkedIn courses. Something is still missing.
If you just saw your own week, this book is for you.
And who this is not for
If you are looking for a certification framework, a maturity model, or a 200-page methodology with swim lanes and governance structures, this is not it.
If you believe adoption is solved by sending a reminder email and adding another training session, we are going to disagree on most pages.
EUR 79. PDF, instant download.
Who wrote this
I am Arlette Vonk. I have spent 20+ years inside enterprise digital adoption: ERP rollouts, AI pilots, CRM migrations. The technology was usually fine. The humans were usually overlooked.
This playbook is what I learned in those rooms, written down so you can use it on Monday. More about me.
A note for leaders
These rules were built inside digital transformation. That is the work I have done for twenty years, and that is the surface the book lives on.
Readers tell me the rules travel. To boardrooms. To restructures. To the quieter rooms where someone, title or no title, has to land a hard decision with the people who will feel it.
I do not sell that version. I sell the one I lived. Take it where you need it.
The playbook
EUR 79. Digital playbook (PDF). Pay once, keep forever.
82 pages. Five chapters, one per rule. Each chapter holds a field story, the principle, two tools, a first-week plan, and a printable quick-reference page. Ten tools in total, plus the bonus Monday Morning System chapter.
About an hour to read the stories. The exercises take the time you spend on them.
The Playbook is live. You download it the moment you check out, then put a rule to work this week.
Buy the PlaybookStill deciding? Read the first story.
Buying for a team? Write to me first, we set it up together.
If EUR 79 is steep where you live, the checkout adjusts for you: Gumroad reads your country and shows a lower price automatically. Checkout works in US dollars, EU and UK buyers have local VAT added, and your bank may add a small currency fee. The amount is the same: EUR 79 plus any local tax. If the price still does not work for you, write to me.
Trust is the only workaround that never fails.